It's Catherine, I help small businesses get more from their websites.
Currently taking new projects
I've spent the last several years working behind the scenes helping businesses manage their websites, systems, customer inquiries, and day-to-day technology.
Over time, I noticed something with many local service businesses: getting the phone to ring is only part of the equation. Your website needs to make it easy for someone to take the next step, and inquiries need to be followed up with quickly.
That's where I come in.
I combine website development, CRM systems, and automation to help business owners spend less time chasing leads and more time running their business.
I thrive on working closely with clients — fixing what's clunky, connecting the tools they already pay for, and making sure nothing falls through the cracks.
Years supporting businesses with their websites, systems, and automation
What I work with
Your customers may love your service, but your website is often their first impression.
Someone may request a quote today and choose another company tomorrow simply because nobody followed up.
Your website, forms, CRM, email, text messages, and follow-up don't have to be managed manually.
Modern, simple websites designed to make your business look trustworthy and make it easy for customers to contact you.
Make it easier for potential customers to request a quote or get in touch.
Make sure new inquiries don't disappear into an inbox.
Need someone to keep things running after the website is finished? I can help with ongoing updates, improvements, and automation.
These are illustrative examples, not client work — a simple way to show the kind of change I usually make.
Example Transformation
Cleaning company website with too much information and no clear next step.
Cleaner layout with services, service areas, reviews, and a clear Request a Quote button.
Example Transformation
Contact form → email inbox
Contact form → CRM → instant notification → automated customer follow-up
A selection of landing pages, website designs, and digital projects I’ve worked on.
A warm, conversion-focused GoHighLevel landing page for a certified personal trainer.
A GoHighLevel landing page promoting a coaching guide with a lead magnet and clear call-to-action.
A GoHighLevel landing page for a live multifamily real estate investment masterclass, with early-bird pricing and testimonials.
A GoHighLevel landing page promoting an online multifamily real estate investing eCourse, with bonuses, pricing options, and FAQs.
I learn about your business, your current website, and where things feel frustrating.
I review your website and customer journey and identify practical improvements.
I build or improve the website, forms, CRM, and automation based on what actually makes sense for your business.
The goal is a system that's easier for you and easier for your customers.
Feedback from clients I've worked with on Upwork.
“Stellar”
Website Administrator — CX Experience
Upwork client review
“Absolutely excellent.”
Website Administrator — Foreclosure Admin
Upwork client review
“Enjoyed working with Catherine - would hire her again.”
Website Updates & Landing Page Links
Upwork client review
“Catherine has been one of the best assistants I've had. Her work has always been superior, she didn't just do what I asked, she looked for ways to make each assignment better. Catherine communicated with me and always let me know if there were any issues, questions, or concerns. If she had a need outside of work that would impact your work, she always gave me advanced warning. Overall, she made my business better! I would definitely hire Catherine again and highly recommend her to anyone needing a high-quality assistant!”
Virtual Assistant — Keap Automations
Upwork client review
Technical Virtual Assistant
Website & Automation Specialist
I've spent several years supporting businesses with their websites, technology, internal systems, and automation. Most of my work happens quietly in the background — fixing what's clunky, connecting the tools a business already pays for, and making sure nothing falls through the cracks.
Day to day, these are the tools I work with most:
Maybe your website needs a refresh. Maybe you're losing time on tasks that could be automated. Or maybe you just know something in your current setup isn't working as well as it should. Tell me what's going on. I'm happy to explore how I can help.
Prefer email?
cathy@cspangan.me